Author Spotlight with Piper James0:00/1232.9534691× Hi everyone, Christina here! Earlier in August I had the pleasure of speaking with Piper James. As Wendi Wilson, she wrote dark, paranormal YA romances such as the Vampire's Mate and the Shadow Lake Vampire Society series. Under the pen
Hey everyone! If you're new to working with and hiring influencers, then this might be a good article to read through so you can make sure you're paying them appropriately! We here at Calli encourage authors to go by the 1% rule, then adjust up or
Hi Calli Community! Christina here — if you're new to Calli, welcome, and if you've been here a while we hope any campaigns you're working on at the moment are going smoothly. We have some extremely important reminders we want to go over with you,
Getting hired for campaigns on Calli is a fun way to work with authors, while getting gifts - and maybe money too! But! There are a few hard‑line rules every content creator needs to know before hitting “post.” Break them and you risk takedowns, lost income, serious damage to
Well, probably something in between. A tortare? We've all seen it. An influencer shares a book, and BOOM. Overnight sensation. Influencer marketing is now one of the most powerful digital marketing tools, especially in the romance genre, where BookTok and Bookstagram have exploded book sales. But most influencer
I read over 125 books a year, rooting for flawed heroes and feisty, take no-crap FMCs. I also spend way too many hours on social media to find my next 5-star read. But time and time again, I’ve struggled to find books that fit the unique subgenres and tropes
Book marketing has been likened to screaming into the void. Now imagine that you could outsource the void screaming to build your owned audiences (social media followers, newsletter subscribers) and sell more books. This magical marketing avenue is called influencer marketing, which you can combine with paid ads to create